Dave Dell’Aquila

Email: dave@dellaquila.com | Phone: 408-256-2457

Location: San Jose, CA | Fiddletown, CA

Current Resume

Senior UX, UI, & Application Designer

A seasoned Senior UX and Product Designer with over 30 years of experience in designing and delivering innovative, user-centered solutions for enterprise and consumer applications. Proven expertise in leading cross-functional teams, driving design strategies, and influencing product development across multiple platforms, including mobile, tablet, and desktop. Adept at combining visionary design thinking with data-driven insights to create intuitive and engaging user experiences. Highly skilled in collaborating with stakeholders at all levels, including C-level executives, to achieve business objectives and deliver exceptional design solutions.

Skills

Enterprise Software Design, ERP Solutions, Design Leadership, User Experience Design, Interaction Design, Product Design, Information Architecture, Human-Computer Interaction, Rapid Prototyping, Agile Methodologies, Design Systems, Strategic Design, Cross-Functional Collaboration, Usability Assessments, C-Level Presentations, Figma, Sketch, Adobe Creative Suite, Invision.

Professional Experience

Apple - World Wide Sales Finance (2023 – Present)

Sr. UX Designer/Product Designer | WWSF

  • Lead Application Designer for the development of Apple’s internal data warehouse application, a key enterprise solution for managing sell-through, inventory, and transfer data from retail sales partners.

  • Spearheaded the redesign and modernization of a legacy desktop application into a cutting-edge web application, optimizing it for enterprise use and scalability.

  • Played a pivotal role on the Business Team, analyzing, defining, and documenting comprehensive business requirements, ensuring alignment with organizational goals.

  • Conceptualized and designed all major features of the new web application, driving innovative solutions that enhanced the user experience.

  • Collaborated with Apple’s IS&T group, including front-end developers and senior management, to ensure seamless implementation of design solutions, demonstrating strong cross-functional leadership.

  • Conducted usability assessments to identify and address design challenges, ensuring the final product met user needs and business objectives.

  • Tools utilized: Sketch, Pixelmator, OmniFocus, SwiftUI, Craft, Slack, Radar, Quip, Miro, VSCode, generative AI.

Apple - Marcom Interactive (2015 – 2022)

Sr. UX Designer/Product Designer

  • Served as the Lead Application Designer for the internally developed content management system (CMS), a critical enterprise tool for publishing Apple product content globally on www.apple.com.

  • Directed the entire design process, including requirements gathering, user story documentation, wireframes, prototypes, high-fidelity mockups, and detailed design specifications.

  • Led cross-functional collaboration with Content Managers, Producers, and Development Teams, driving the successful implementation of complex data management and interaction design solutions.

  • Presented design work to internal teams and Apple leadership, effectively articulating the design rationale and influencing strategic decisions at the executive level.

  • Conducted experience assessments to identify usability challenges and iterated designs to enhance user experience and meet project objectives.

  • Tools utilized: Sketch, Principle, Pixelmator, OmniFocus, OmniGraffle, Slack, Radar.

eBay Marketplaces: Motors (2011 – 2014)

Sr. User Experience Designer

  • Lead Application Designer for eBay Motors Parts & Accessories and Vehicles, the world’s largest online marketplace for automotive enthusiasts with over 10 million unique visitors per month.

  • Led cross-functional design in coordination with Motors Business Unit and Product Management to define requirements and implement significant new designs for Motors home page, SYI (sell-your-item), SEMA iPad app, Tire Finder, uShip integration with vehicles buy flow, BID-BIN-BO (bid, buy-it-now, best offer) redesign, template redesign for vendors selling parts through eBay’s Part Center (over 30M listings).

  • Conceived and designed eBay Garage, which grew to attract over 270,000 publicly shared vehicles in its first year, quickly becoming the world’s largest online community for automotive enthusiasts. Collaborated with Sandwich Video to produce a 30-second broadcast spot that introduced eBay Garage to a wide audience, successfully amplifying the platform’s reach and engagement.

  • Collaborated closely with Program Managers to define new experiences for eBay Motors users. Defined requirements, created prototypes, conducted user research and A/B testing utilizing eBay’s research labs in US and Germany.

  • Tools utilized: Sketch, Pixelmator, OmniFocus, OmniGraffle.

Cisco - Supply Chain Risk Management (2005 – 2008)

Application Designer & Project Manager

  • Designed, developed, and implemented an internal Business Continuity Plan document management system, a critical enterprise application for managing Cisco suppliers’ plans.

  • Led the design and development of a web-based dashboard for Manufacturing Crisis Management, reducing recovery time during crisis events by streamlining issue identification and action item tracking.

  • Tools utilized: ColdFusion, mySQL, OmniGraffle.

Apple Computer - PowerSchool (2003 – 2004)

Sr. Software Engineer, Database Specialist

  • Designed and implemented key functional areas of the web-based PowerSchool Student Information System, a robust enterprise solution for managing student attendance and grades across school districts.

  • Developed advanced algorithms and data caching mechanisms, dramatically improving the performance and reliability of reporting systems.

  • Tools utilized: 4th Dimension, 4D Server, 4D Client, OmniGraffle.

Garage Technology Ventures (1997 – 2003)

Director of Data Services, Application Developer, Technical Support

  • Designed, developed, and maintained a hybrid web-based database application for gathering and publishing information about entrepreneurs and investors.

  • Led the implementation of a fully custom multi-user CRM application, tailored for both web and desktop interfaces, improving operational efficiency for internal staff and external entrepreneurs.

  • Tools utilized: 4th Dimension, 4D Server, WebStar, 4D Client, 4D Backup.

Rae Technology (1992 – 1996)

Co-Founder, VP Products, Application Architect, Product Designer

  • Designed and developed Rae Assist, the first free-form personal information manager for handheld tablet computing devices, pioneering new user interaction paradigms.

  • Led a team in creating the software architecture and components for the flagship product, driving innovation in object-based application frameworks.

  • Authored product specifications, user interface designs, and comprehensive documentation, playing a key role in the marketing and successful launch of Rae Assist.

  • Tools utilized: 4th Dimension, object based design, Photoshop, MPW, AreaList Pro, numerous plug-ins.

ACIUS (1987-1990) Technical Support Engineer

  • Provided expert technical support for 4th Dimension, an integrated multi-user relational database development environment, serving a worldwide community of developers via telephone and email.

  • Collaborated with industry leader Guy Kawasaki on the development of MiniFans, a personal contact management system, contributing to product design and implementation.

  • Authored numerous technical notes and created sample applications, enhancing the developer community's understanding and utilization of 4D.

  • Presented technical sessions at annual developer conferences, sharing expertise and fostering community engagement.

  • Worked closely with high-profile customers to resolve particularly challenging application development issues, ensuring client satisfaction and product success.

  • Contributed to the growth and success of 4D as a leading database development platform through dedicated technical support and developer education efforts.

Education and Qualifications

Key Achievements and Highlights

  • Extensive experience in designing and delivering enterprise software solutions, including ERP systems.

  • Proven leadership in design innovation and strategic thinking, with a track record of successful cross-functional collaboration.

  • Significant experience conducting usability assessments and presenting to C-level executives.

  • Strong portfolio demonstrating a broad range of product design work across web-based applications, consumer experiences, and mobile devices.