My UX Design Philosophy:
Make it Useful
Make it Useable
Make it Beautiful
“It’s not just what it looks like and feels like. Design is how it works.” – s. jobs
Project Portfolio
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Apple World Wide Sales Finance
2023 - Present
At Apple Worldwide Sales Finance (WWSF), I served as the Lead Application Designer for the development of an internal data warehouse application designed to handle the processing, analysis, and reporting of sales, inventory, and transfer data from Apple’s global retail partners.
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Apple Marcom Interactive
2015 - 2022
At Apple Marcom Interactive, I served as the Lead Application Designer for the internally developed Content Management System (CMS) that managed and published Apple product content globally on apple.com. My role involved overseeing all aspects of the design process, from gathering requirements and creating wireframes to producing high-fidelity mockups and detailed design specifications.
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eBay Motors
2011 - 2014
At eBay Motors, I led UX design for the Parts & Accessories and Vehicles sections, attracting over 10 million monthly visitors. I spearheaded eBay Garage, a community platform where users shared vehicle details, amassing 270,000 vehicles in its first year and becoming the largest online automotive community.
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WebEx Small Business Portal
2010
At WebEx, I worked on the Webex Small Business Portal, where I was responsible for designing and developing a user-friendly interface tailored specifically for small business customers. The portal aimed to simplify access to Webex’s powerful video conferencing and collaboration tools, ensuring that even users with limited technical expertise could easily manage their accounts and services.
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Phoenix Hyperspace
2008-2009
As the Lead UI/UX designer for Phoenix HyperSpace, I created an intuitive interface that enabled users to access essential applications quickly without waiting for Windows to boot. I also collaborated with developers to implement key features like Instant On/Off and constant connectivity across both Hybrid and Dual versions.
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MightyDB Form Editor
2008
In 2008, I joined Mighty, a startup in Oakland, CA, to work with former colleagues on the design and development of MightyDB, a web-based database application development environment (similar to today's AirTable). As the lead UI/UX Designer, I focused on creating an intuitive platform that allowed users to build and manage custom databases without advanced technical skills. This project combined my passion for innovative design with practical data management solutions, a central theme throughout my career.
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Cisco BCP Tool
2005-2008
At Cisco, I designed and developed an internal Business Continuity Plan (BCP) tool to support Cisco’s Supply Chain Risk Management team. The tool was built to gather, track, and report the status of business continuity plans for Cisco’s global suppliers, ensuring preparedness for crisis events and operational disruptions.
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Rae Assist
1992-1995
Rae Assist, one of the first software products I designed and developed at Rae Technology, was a pioneering free-form personal information manager for early tablet devices. It allowed users to link any object to another, creating seamless many-to-many relationships between contacts, calendars, and tasks, offering an intuitive and easy way to organize personal data.
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The Bare Facts
1990
The Bare Facts Video Guide was a well-known resource designed to provide detailed information about on-screen nudity in movies and television shows. Launched before the widespread availability of online databases, it was a comprehensive guide for viewers who were interested in knowing where and when scenes containing nudity appeared in popular films.